Spruce

Credits

Jessica Lee
Creative Director

Gregory Smart
Senior Copywriter

Daye Oh
Designer

Spruce is a fintech platform built by H&R Block for people who want to be good with money. It’s an all-in-one mobile banking app chock full of all the tools, tips, and tricks you need.

We’ve created a series of monthly emails to engage our customers, drive traffic to the website and app, and continue to remind clients how Spruce can improve their finances. These emails are timely and trendy, to match their brand, while also using kinetic features to push the boundaries of email capabilities.